Operating System

Run HBCU Alum like the empire it's becoming.

Media. Apparel. Scholarships. 500K followers. One founder holding it all together. HBCUAlumOS gives Terrence the command center to stop juggling and start scaling.

Open Command Center
500K+ Followers across platforms
100+ HBCUs spotlighted
750+ Scholarship applicants in 2026
2017 Founded in Atlanta, GA

Three businesses. One dashboard.

01

Media Engine

Track engagement across Instagram (202K), TikTok (131K), X (7K+), and Facebook. See which HBCU stories drive the most shares. Schedule content that keeps the community coming back.

02

Store Operations

Revenue dashboards for apparel and accessories. Track bestsellers, inventory levels, and seasonal trends. Know which products your audience actually wants before you restock.

03

Scholarship Management

Process 750+ applications without drowning. Score candidates, communicate with finalists, track disbursements, and publish winners. The program that started in Orangeburg now runs like a national institution.

Content feeds followers.
Followers buy merch.
Merch funds scholarships.
Scholarships create stories.

Most brands pick one thing. HBCU Alum built a loop where every piece reinforces the next. HBCUAlumOS makes that loop visible, measurable, and scalable. From a $500 scholarship for Orangeburg-Wilkinson grads in 2009 to a national program with record-breaking applications, this flywheel works. Now it needs an engine room.

Built by an engineer.
Run by an engineer.
Scaled by an OS.

Terrence Caldwell brought an engineering degree from Tennessee State, an MBA from Mercer, and a decade of passion for HBCUs. He built something 500,000 people care about. HBCUAlumOS is how that thing becomes unstoppable.

View the Dashboard →